
Imre Vernyik , who, after a diverse banking and agency background, now works at his own company - Fourfourlab - to estimate future performance using statistical models based on the analysis of past data. He also lectures on digital marketing at universities.
During the conversation with Imre, we raised some topics that could be important during the year, but everyone has to write the recipe for themselves:
- Why did marketing become comfortable in the previous period?
- Why do we have to throw Ogilvy's theorems away?
- Who has control over advertising now?
- Is the decision free, or is there only a reaction to external influences?
- The new novel of marketing: Interest and emotion?
- What can we do to avoid being overwhelmed by the pressure to achieve results?
- What is the main brand value?
- What are we still old-school about?
- Can thinking in a native scenario be good?
The conversation is also a bit of a red flag - to put it in a slightly confusing way - because what is not available for change is time.
I wish you a good listening to our discussion entitled "What is the red flag of 2025?"
![]() |
Kövesd az oldalunkat a Facebook-on és a Twitteren is!